How Much Money Has Target Lost Since the Pride Line Controversy?


Target has suffered a loss of $10 billion since the Pride line controversy arose, joining Bud Light as a significant target of boycott threats and a decline in market value.

Investors should avoid attributing any decline to an anti-LGBTQ campaign alone; rather, it could be due to other causes.


Retail theft is one of the significant problems plaguing retail, leading to some stores closing due to massive losses from organized shoplifting gangs. Target has taken this issue very seriously by creating its forensic team dedicated to tracking down criminals; additionally, they installed cameras and sensors in every store to prevent theft. But even these advanced measures may not contain all theft; some shoplifters are becoming adept at taking items without detection for extended periods, even accumulating enough goods to escape prosecution and escape with a felony shoplifting charge!

Target reported lower profits this year and anticipates its losses will rise. They blamed it on organized retail crime as well as inventory shrink. Furthermore, many stolen goods end up on online marketplaces, which has caused additional harm to retailers, so Target asked lawmakers for assistance to combat this problem.

This company has invested substantial funds in security measures and technology to prevent theft. They even have a program that covers costs associated with stolen merchandise and are working closely with small businesses on solutions to address this issue, yet people continue shoplifting from their stores.

Some shoppers have raised concerns that Target allows shoplifters to steal items, leaving them with goods they shouldn’t. Target responded by placing these products behind locked displays – such as toothpaste and toothbrushes – while requiring customers to use a sensor device when entering. Although this will make shopping more difficult for customers, sales may suffer because this makes deals harder to achieve.

Retail theft is an ongoing threat that affects all types of stores. According to estimates, stores lose an estimated $94.5 billion yearly to theft – including items taken or lost by employees and misscanned products. While organized crime accounts for some losses, others come from shoplifting by other shoppers and even small shoplifters themselves. It is vitally essential that US retailers protect themselves and punish perpetrators of shoplifting crimes; to do this effectively, the federal government should implement regulations regarding hotspots for theft as well as strengthening penalties associated with shoplifting offenses.

Damaged Inventory

Retail shrink is an expensive business, and recent figures reveal it to be not solely caused by shoplifting. According to the National Retail Federation, inventory shrink costs retailers $94.5 billion each year in inventory theft from stores, warehouses, and distribution centers nationwide, as well as damaged products that go missing or mislabeled – 37% from internal theft/loss accounts for 94.5 billion annually with 23% from external theft and the rest attributable to store opening/closings due to Covid fears or pandemic-related closures, etc.

Target has seen its profits take a severe hit due to a boycott campaign targeting its Pride range of clothing, which featured rainbow colors with slogans such as “trans people will always exist” and “bien proud.” In just two weeks alone, its market value dropped $14 billion, although analysts believe this won’t have long-term ramifications on Target’s business operations.

Consumers’ reduced spending due to inflation-strained household budgets has necessitated markdowns and order cancellations by retailers like this one, which has only compounded their losses further and contributed to a disappointing fourth-quarter earnings report that exceeded analyst predictions while remaining below last year’s figures.

Target CEO Brian Cornell addressed investors to justify reducing inventory levels and avoiding overstocking products. Cornell noted that managing expenses and profit margins under such conditions would only add costs, reduce customer experience, and burden stores and supply chain teams with managing excess.

Target could face further financial burden this year as it battles organized crime and other issues and as its profits take a hit from theft or “inventory shrink” or missing merchandise (known as “theft and shrink”). Target claims it has taken steps to address the problem, including working with multiple stakeholders to develop industrywide solutions that increase accountability and prevent criminal networks from selling stolen items on online marketplaces.

Internal Theft

Target has suffered due to an upsurge in retail crime, and they’re far from alone in suffering the consequences. Retailers nationwide face increasing organized theft by groups who target stores before selling stolen merchandise online for profit. Like other retailers nationwide, Target has issued warnings about this problem, costing millions annually and damaging customer trust as customers no longer trust them as much.

On a recent earnings call, the CEO stated that internal theft is becoming increasingly problematic at his company, potentially costing $600 million by year-end. To combat it, steps such as investing in safety resources and installing protective fixtures have been implemented; product assortment adjustments in certain stores have also been adjusted accordingly; working with legislators and law enforcement is being advocated for to advocate for public policy solutions has also been undertaken by him.

Retail theft may seem small, but its effects are far-reaching for businesses. Employees of retail establishments tend to be more willing than average individuals to steal, which can quickly lead to significant losses for retailers. Therefore, retailers should invest in training their staff and taking measures against theft – this is especially important in high-risk locations where thieves may strike more often.

Security and loss prevention expenses aside, rising crime negatively impacts retail sales and customer confidence. Some consumers have indicated their preference to avoid Target due to its problems with crime, while others are taking their business elsewhere – providing welcome relief for competitors investing in safety and antitheft measures.

Many factors can cause inventory shrink, but most cases are attributable to organized retail crime. This includes everything from shoplifting and racketeering sprees that clear entire store shelves – and these crimes cost retailers such as Target hundreds of millions each year in profits. Retailers have taken steps against this crime, such as investing in new technology, adding extra security staff, and locking away items such as toothpaste and razors in secure areas of their stores.

Lost Inventory

Target has suffered dramatically this year as its inventory shrink has taken an enormous toll. This includes theft from stores and items missing from distribution centers and warehouses. According to its earnings report on Wednesday (May 17), organized retail crime could incur losses estimated at $500 million this year alone compared with last.

According to estimates by Minneapolis-based retailer Target Corp., thefts were expected to eat into its profits for this year, and they implemented strategies such as adding more armed security guards in high crime areas and locking displays with mouthwash merchandise to deter criminals.

Strategies may help, but it’s difficult to pinpoint how much loss results from internal theft and other unanticipated issues. Aside from replacing lost merchandise, there may also be the cost of paying for damage that cannot be repaired; retailers need to monitor these numbers regularly to minimize losses wherever possible.

Target may be losing ground due to its diminishing market value, with market capitalization dropping $14 billion since their controversial LGBTQ Pride collection created outrage online and offline, on top of a disappointing first-quarter earnings report that revealed flat sales with a dismal outlook for the rest of 2019.

The stock has dropped for eight consecutive sessions and nearly 20 percent this week, prompting some investors to fear a significant impact on sales from this backlash. On the other hand, others think the company can quickly overcome current difficulties and that its stock decline is temporary.

One analyst reports to Newsweek that the backlash against the company appears to have altered investor sentiment, shifting focus back onto sales performance rather than its backlash. It seems they have begun adjusting pricing accordingly; they have also discontinued some items that caused significant controversy, such as transgender swimsuits with tuck-friendly features or T-shirts bearing messages like “trans people will always exist.” These tactics follow recent misfires like Bud Light’s marketing failure with transgender influencer Dylan Mulvaney.