Definition of a Landing Page


A landing page is what, exactly? First and foremost, if executed properly, it may be an extremely effective marketing tool. But how does one build a landing page, and what does it play in advertising?

The goal of the Home Page

A landing page’s primary objective in online marketing is to encourage, educate, and ultimately close a sale with the visitor who has found their way to your carefully crafted website. It’s an appealing idea.

Your landing page’s foundation should consist of the page’s structure, the wording you use, and the keywords you use. If you do it well, you’ll get them to buy what you’re selling or fill out your survey. I’m sure you understand what I mean.

Landing Page Organization

The following format should be displayed when a visitor visits your landing page.


The headline’s three primary functions are to:

The visitor’s curiosity is immediately piqued.

Explains why this page exists.

Matches and complements your commercial banner.

The title should encourage the reader to carry on to the next paragraph or subheading because you only have a few seconds to do so. Use practical word choice, typeface (Arial and Verdana are excellent options), and font size to convey your message.

Remember that your target audience will leave if the headline does not match or complement the banner or ad.

Human Anatomy

The following elements should make up the central part:

Paragraphs, No. 1 — Paragraphs must be brief and separated by white space. Why? Most site visitors won’t read every word, but they’ll still click around. What do they do, then? First, they skim the text. That’s why sentences are the next crucial component of a printed page.

First, your sentences should be short, punchy, and direct without unnecessary twenty-dollar words. Scanners are assumed to be in a rush. Therefore, you should give them the information as quickly as possible without boring them to sleep or requiring them to break out a dictionary.

Second, every paragraph ought to have its summary statement right at the beginning of the section. Include “A Call To Action” (Buy Now! Try Now!) in the header, the footer, and the body of your copy.

Subheadings in boldface should indicate the main idea of the paragraph(s) that follow them. This will make it easier for the skimmer to scan the text and zero in on the details that pique their attention.

Thirdly, bulleted information saves a lot of time and effort. Using bullets allows text to be condensed into concise yet engaging sentences. Please make use of them.

Researchers at Eyetrack III found that smaller type sizes promoted concentrated reading, while larger type sizes promoted scanning. Based on that tidbit, you could try out different font sizes for the main text of your copy.

We want tightly written pages with clear, bold subheadings and bulleted information to keep the reader from abandoning the material during the scanning process.

Things to Think About

The most crucial details should be presented before the fold.

Don’t put irrelevant information in the margins. A missed sale is possible if the sidebar content diverts visitors’ attention from the main content.

Provide images or a form; nevertheless, keep file sizes in mind.
SEO and Keywords

Keywords should be used on this page as much as any other on your site. For search engines and targeted traffic to locate your landing page, the content within it must be keyword-rich but not keyword crammed.

Once you’ve finished writing, it’s time to make your landing page as search-engine-friendly as possible. The alt tag should describe the image. Use as much detail as possible when describing your photographs. Put ‘alt=Schnauzer’ instead of ‘alt=”dog”‘ for a picture of a Schnauzer. Choose the precise rather than the general description. Why? Would you type “dog” or “Schnauzer” into a search engine? The Schnauzer is my dog of choice, almost always.

Google Adwords, Search Engine Optimization, and Keywords

Ensure the keywords and ad copy on your landing page for a Google ad (pay-per-click advertising) are consistent. This recommendation is warranted for two reasons: Your visitors and Google will suffer if you don’t provide the answers they want.

Your landing page should also be search engine optimized in case users find it through a search. There is yet another route to qualified visitors. If, however, you use multiple landing pages for the same product, with only minor wording variations, you should index only the general landing page and have your robots meta tag include a “NOFOLLOW” so that they will not be indexed; this will prevent the search engines from incurring duplicate copy penalties.

The Latest Optimizing Formula for Google AdWords Landing Pages

Google is giving landing pages quality scores to help with ranking, pricing, and more. Many well-known websites were impacted by Google’s recent update to its algorithm for landing pages. For some people, this shift meant trouble; for others, it meant the end of their company.

Therefore, while creating a landing page, keep the following facts in mind to avoid being penalized with increased bid rates for your keywords or a shift in the page ranking of your ad.

#1) Useful information

2) Hyperlinks to pages that accurately and thoroughly describe the ad’s subject matter

Thirdly, even a short landing page (500 words) is preferable.

Remove all AdSense advertising from the homepage.

Landing Page Testing

It is crucial to test your landing page. You will need to make frequent adjustments until you have achieved the desired outcomes and are completely satisfied with the copy.

In conclusion, landing pages have the potential to be both helpful and detrimental. Friendliness and long-term success will be yours if you take the time to plan its layout carefully and adhere to the guidelines.

Scanlon, Vickie J. She’s an online affiliate marketer and researcher by trade — You can get free tools, articles, and ebooks on affiliate/internet marketing, ebooks, affiliate opportunities, computers, software utilities, tech accessories, travel accessories, and more by visiting her site at.

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